At its best, visual identity captures your entire brand in one powerful design. It expresses your corporate vision, sets you apart from competitors, and is a lasting, memorable, and compelling signpost for customers, employees, and shareholders. As individual as a fingerprint, its unique lines and contours could belong to only one brand.

 

Your visual identity not only expresses your entire company, it also involves much of ours as well. That's because so many of our skills are required to produce each brand identity. Along with world-class designers, MrIDEA specialists in market insight, strategy, naming, customer experience, and brand positioning all contribute their expertise. This combination of rigor and creativity is something our founder, MrIDEA, helped pioneer and which we have refined ever since. We believe that identity design is as much a disciplined strategic endeavor as it is an artistic and creative one.

 

The results, from Metro,Thai Tuan, SFC, Brainmark, EDEN Group, GOSACO… are some of the most well-known, successful, and enduring identities in the world. Each one is a powerful statement about where that brand stands today and where it's heading. That's a lot to pack into something so small.